Too often I hear many in agriculture say we need to use science based facts to promote ourselves and educate the consumer about farming. Sadly this is a 180 degree view from where I think we should be, using common values. The public expects and trusts farmers & ranchers to manage our farms and ranches based on science. We need to market ourselves, our practices, and our products based on our culture. We need to build bridges between communities and foster relationships.  We need to embrace engagement and conversations as assets not liabilities. Let’s celebrate our success, and triumph our failures as stepping-stones to greatness and show everyone why “culture” is built into Agriculture. » Read more..