Three years ago during a brainstorming session between Ray Prock, Darin Grimm and I we came up with a word to describe agricultural advocates that has grown to become a common word used within the agricultural community. The terms “agvocacy” and “agvocate” combined with other efforts in the agricultural community became the basis why the three
Introducing “One Hundred Meals – Building Community At America’s Table” written by Ellen and Grant Recently, Grant and I had an opportunity to sit down with some “industrial farming” folks over breakfast, on the invitation of the US Farmers & Ranchers Alliance. The group, which appears to have deep ties to Big Ag, was formed to
I saw a photo on a farmer friend’s Facebook page (it’s Iowa hog farmer Larry Sailer for those of you who wonder). The photo (by Agriculture Impressions) was of a beautiful farm, with corn growing in the foreground and a perfect red barn in the background. Familiar text crossing the sky quoted Shawn S. Stevenson
There are lots of negative terms that those outside of agriculture use to label farmers when they want to depict us in a negative light. Factory farms, industrial farms, pink slime and big ag are a few of the negative terms I often hear anti modern agriculture groups use to slander today’s farmers. Today Feedstuffs
Similar to a two way street two way communication may have traffic coming from the opposite direction which can possibly lead to collisions. Much like we do on the road if we stay in our own lanes and effectively communicate conversation can flow smoothly to new destinations. Be warned that if oncoming traffic can’t see you or you forget to signal or communicate effectively it is a wreck waiting to happen.
Conversations are more interactive and exciting as dialogues rather than as monologues.
Each and every one of us has different lives, backgrounds and futures ahead of us, yet, we all wake up in the morning, get dressed and carry out our day. We all have needs, wants, preferences, etc etc…yet they are different for each individual person. One person may prefer to eat a Steak or a Pork Chop, while another is a Vegan. One may prefer the meat products they consume to be raised outdoors, while another sees a benefit from CAFO’s. One sees the benefits of Organically raised foods while another sees the benefit of GMO’s. No matter what your food preferences are, or your preferences on how they are produced, the one thing we all need is someone who has the knowledge to grow or raise our food supply needs for the rest of us. For example, a Farmer or Gardener of some type, shape or size.
On the other hand, where would the Farmer (like me) or Gardener be without the consumer/customer? Where would they be without customers choosing to spend their hard earned dollars on products from various Markets, Stores, Groceries, and Convenience Stores, just to name a few?
The answer is simple…
Those who produce our food products would be basically out of business and would be producing only enough to feed their own families, preventing them from making a living doing what they do best.
While scrolling through Facebook the other night, I found this picture of this sign…
The sign is very true. If there aren’t any farmers, there will be little to no food to eat, clothing to wear, juices and milks to drink, etc. etc. On the flip side, if there weren’t any consumers who choose to purchase the farmers products, there would be no farmers.
The person who posted this picture also commented:
No truer statement could have been made. Without farmers, there would be no food and no long term future for any of us, but without the Customer choosing to spend their hard earned dollars on their food of choice there would be no farmers. Yes, the mutual dependence of it all goes round and round.
The more I thought about this sign, I realized that while there have been a few social media campaigns designed to encourage the Consumer to get to know about and Thank a Farmer for what they do (#thankafarmer for example), I have yet to see a campaign in which the farmers thank consumers for their continued support.
So starting today, I encourage a new way to Give Thanks called:
“Thank You, From the Farm” or #farmthx
In closing I would like to take this time and say:
This #farmthx goes out to all of the consumers/customers who have spent their hard earned dollars purchasing the products I produce. By doing so, you have allowed me to continue doing what I love, producing quality food and various other products for you. Regardless of your preference of GMO, Organic, CAFO, Free Range, Conventional, Vegan or otherwise, I and other Farmers around the world Thank You for your continued support.
While it’s true, that without farmers, there would be no customers, without customers, there would be no farmers.
Meet The Author:
Matt Boucher is a 4th Generation Family Grain farmer in North Central IL. Over the years the Boucher Family Farm has raised Cows, Pigs, Chickens, Ducks and other animals as well as Corn and Soybeans. Today, Boucher Farms is owned and operated by Matt and his wife Heather, and produces both Corn and Soybeans for various markets in the Midwest and beyond. Boucher Farms can be found on Facebook by searching for the page “Boucher Farms” on Twitter at @boucherfarms, or at Matt’s Blog “Off The Cobb“
Have you ever felt like things are just a little different? Not like you can actually put a finger on it, but you know, it’s different. Not bad. Just different.
If you’ve been feeling that way about the Know a California Farmer’s Facebook page lately, you’re right. Things are a bit different with KACF.
One of the changes is me. My name is Jodi and as of a few weeks ago I’ve joined the fantastic folks of Just Farmers to assist in serving the KACF community.
To be honest, I’m thrilled. Why you ask?
Well, it’s simple. I already work to serve farmers on an everyday basis. Moreover, I’m married to a fourth generation rancher.
But that’s not the whole story. I, much like a lot of us, didn’t grow up on a farm. I grew up beachside, not knowing how my food was raised. Since sparking an interest in agriculture at a young age my city-loving parents have chased me all over this nation waiting for me to end up back in the big city.
Unfortunately for my folks, I’m loving life out out here and I don’t think I’m heading back to the big city any time soon.
So what will I be doing for the KACF community?
You’ll be able to find me behind the KACF Facebook page, helping farmers and ranchers connect with their customers through things like our new Tasty Tuesday posts. You might also find me on our new Pinterest page that links you to some of recipes, pictures and videos straight from our California farmers and ranchers. And just in case that isn’t enough, I’ll also be playing a role in our communications on Twitter and lending a hand whenever I can to help the folks at Just Farmers.
You see, there are a lot of really great things that farmers and ranchers are doing to help people learn more about where their food comes from. Take this week’s USA Today insert about Agriculture In America. If you are following this Just Farmers thing close, you might even recognize a few of the farmers and ranchers.
And that gets to the root of my role here with the KACF community. I’m here to help those farmers who are looking to listen and converse with their customers about what happens on their farms and ranches.
Jodi is a thirty something cowboy’s helper with a bacontooth. When she’s not serving farmers in her day job you can find her choring with her husband on the ranch or playing with her dogs. You can also find her on Facebook, Twitter, or on her blog.
One of the main points that we in Agriculture have come to convey to our peers is that “agriculture must speak with one voice” and in most cases this seems simple enough. If we are talking about the same things the same way it is easier to gain consensus whether with legislators, regulators or just our customers. However I fear we are losing the individuality that makes Farmers and Ranchers unique. I am not saying we need to move away from the concept of speaking with one voice rather I propose we “speak with many voices aligned together” and highlight the vibrant culture of Agriculture.
For example take a minute and think of what the following statements convey when heard by someone outside of Agriculture “We as Farmers and Ranchers need to speak with a unified voice” & “Farmers and Ranchers have their own individual management styles that work for their individual farms and ranches”.
Is it possible we are confusing those outside Ag because we talk of unity yet multiple management styles? Are we just reaffirming their fears of the “faceless Big Ag” by speaking as one? Is there a way to convey a unified message while preserving the individual identity of farmers and ranchers too?